We're building the wealth platform we wished existed.

eccuity was founded on a simple frustration: investors weren't getting value for money from the people managing their wealth.

Look closely at professional money management and a pattern emerges. Most fund managers are reluctant to make bold calls, because underperforming a benchmark is the one thing they can't afford. So their holdings end up looking almost identical to the benchmark they're measured against, especially in smaller markets like New Zealand and Australia. You pay active-management fees for what is, in practice, the index. After trailing commissions and management fees, that's a permanent drag on your returns.

Often, you'd be better off owning the asset directly and transacting less. Holding a single stock, ETF, or crypto asset for ten years does nothing for brokers and fund managers, but it dramatically lowers the cost of being invested.

The industry, in three words: too many middlemen, complicated fees, and questionable incentives.

So we built the alternative.