He Pitched KSI's Food Brand in a Shoebox, with Dec Penfold

Dec Penfold is a chef and food consultant who has built restaurant brands from Dubai to Melbourne, and once pitched a now-thriving chicken brand to a room of famous YouTubers using a shoebox with stickers on it. He's cooked since he was 14, ran a French kitchen at 22 without speaking the language, and was headhunted by Deliveroo to build "virtual brands." He reveals the fake restaurants hiding inside real kitchens, why he brought Mr Beast Burger to NZ, and how to find revenue others miss.