The Job Search Mistake Almost Everyone Makes, with Craig McAlpine

Craig McAlpine is the founder of MyCareerBrand, a career coaching and outplacement business in around ten countries, and Pitch, a startup rethinking how people sell themselves into a job. His big idea: a job ad is really a request for proposal, so you should apply like a company bidding for a contract. A business will spend a week bidding for $100k of work, yet job seekers chasing a role worth far more put in a day. A conversation on treating your career like the business it really is.