Pricing

Why Deals Die After the Customer Says Yes, with Sarah Clearwater

5 July 2026

Sarah Clearwater is the founder and CEO of RE{FRAMR}, a customer experience consultancy, and built New Zealand's largest community of CX professionals. In a typical B2B sale, up to ten people say yes before a contract is signed, and Sarah finds where that journey quietly breaks, arguing most deals die after the customer has already said yes. A blunt social scientist from Berlin, she explains why most businesses are flying blind, and why chasing a trendy new audience can wreck the one you have.

Ready to take control of your wealth?

Join eccuity and get access to professional-grade tools, trackers, and insights, all in one platform.

Get started free