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Why She Said No to the Money She Needed, with Fernanda Da Silva Tatley

12 July 2026

Fernanda Da Silva Tatley founded natural skincare company Azurlis, and calls herself an artist in her heart, a scientist by training, and a Reiki master in her soul. A PhD microbiologist who helped a university win tens of millions in research funding, she once turned down investment she badly needed because the terms clashed with her values. After fifteen years bootstrapping, she's honest it hasn't transformed the way she hoped, but she has. A conversation on staying true to yourself.

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